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Delving into the realm of ad networks reveals a complex tapestry of pricing models. Each network employs its own unique framework for determining the cost per impression. Mastering these nuances is vital for advertisers desiring to optimize their campaigns and achieve maximum ROI. From cost-per-click (CPC) to cost-per-thousand impressions (CPM), de

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Banner advertisements are a prevalent type of online advertising that appear on websites. They come in various formats, from small rectangular elements to larger, spanning banners that dominate the page. These visuals aim to engage users' focus and showcase products, services, or brands. Traditionally, banner ads are static graphics However, recen